EA Access is now called EA Play

Fresh from announcing that its subscription service is coming to Steam, Electronic Arts is changing the service’s name, too. EA Access on PlayStation 4, Steam, and Xbox One, and Origin Access on PC, will be known as EA Play beginning Tuesday, Aug. 18.

OK. Why? “EA Play puts you at the center of the experience,” the company said in a blog post Friday. “Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.”

If you were paying attention in June, you might have noticed that EA Play, the publisher’s gala event during E3 week, was called EA Play Live. It will go by that name going forward.

Earlier this week, EA announced that EA Access — sorry, EA Play — will launch soon on Steam, part of the publisher’s yearlong reunification with Valve’s marketplace. The service is $4.99 per month or $29.99 per year. EA also offers the subscription through its Origin launcher and storefront, which includes a pricier tier of service that includes non-EA games. That subscription will also be known as EA Play, with its top tier called EA Play Pro.

In addition to a library of more than 100 Electronic Arts titles to download and play, subscribers get a five-day free trial with new games the weekend before they launch. They also get a 10% discount on anything they buy from EA — full games, DLC and expansions, or microtransactions.

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