Verizon named founding partner of Wild Rift esports North America – Esports Insider
Riot Games North America has secured a multi-year partnership with telecommunications company Verizon.
As a result of the deal, the company will become the official founding partner of League of Legends: Wild Rift esports for North America.
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Verizon has been named the exclusive 5G network and wireless services provider of the Wild Rift North American Series. In addition, the company will collaborate with Riot Games to create ‘immersive fan experiences’ alongside integrating the brand into Wild Rift tournaments over the course of 2022.
Matt Archambault, Head of Esports Partnerships and Business Development for Riot Games North America and Oceania, spoke on the deal: “After such a passionate response to the Wild Rift game, launching season one of the esport was a natural next step for the title.
“When assessing elite partners for the launch, it was clear that Verizon’s category recognition for speed, scale, reliability and technology sophistication across mobile seamlessly align with the expectations of the Wild Rift community.”
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This collaboration isn’t the first time Verizon has joined forces with Riot Games. The company has partnered with the publisher for a range of VALORANT and League of Legends tournaments including the Mid-Season Invitational (MSI) and the inaugural First Strike tournament that took place in late 2020.
Alongside the fan aforementioned collaborations, Verizon has secured the rights to use Wild Rift’s IP across its marketing and social media promotions, in addition to any original content it creates. Moreover, the company will use a ‘Founding Partner logo’ that will feature across both platforms.
Esports Insider says: Considering Verizon’s past experiences with Riot Games, it’s no surprise to see the two parties join forces once again. With Coca-Cola already announced as a worldwide founding partner, the addition of Verizon shows Riot Games is intent on building a strong Wild Rift esports ecosystem.
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