Tencent to Invest More Than $30M for Peacekeeper Elite Esports Ecosystem in 2021
Leo Liao, marketing director of Tencent Interactive Entertainment Group and president of Peace Elite League (PEL), announced at Peacekeeper Elite Championship (PEC) on Sunday that the company will invest ￥200M RMB ($30.4M USD) in reinforcing the Peacekeeper Elite esports ecosystem in China. Peacekeeper Elite is the Chinese version of PUBG Mobile. The investment will be used for prize money and marketing.
As the biggest competition in the Peacekeeper Elite esports scene in 2020, PEC featured ￥12M ($1.82M) in prize money, and four Chinese teams, as well as 11 international teams, including T1, NaVi, and Unicorns of Love (UoL), among others. Chinese team NV-XQF was crowned the champion and took home a ￥5M ($760K) lion’s share of the prize money at Shanghai Oriental Sports Center in front of a live audience.
The PEC is a part of Tencent’s ￥100M ($14.5M) Peacekeeper Elite plan for this year. The plan was announced by Liao at the Tencent Global Esports Summit in August. In September, Liao also announced that Tencent added ￥21M ($3M) for the third season of China’s top Peacekeeper Elite tournament, the Peace Elite League (PEL).
In addition, Liao also mentioned that Tencent will host an annual global championship competition called “G-League,” which is similar to the League of Legends World Championship, featuring a $2M prize pool in 2021.
Both PEL and PEC are hosted by Tencent in conjunction with the biggest Chinese tournament organizer VSPN. VSPN raised a close to $100M series B funding round in the last month, led by Tencent Holdings.
Also, Tencent named OPPO, ice tea Wang Lao Ji, instant noodle Master Kong, lighter brand Zippo, Haagen-Dazs, and carmaker Maserati and Tesla as the annual non-endemic partners of Peacekeeper Elite.
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