Pringles Joins Forces With Razer for Six Week Fortnite Tournament Series
Snack brand Pringles has teamed up with Razer to support the peripheral maker’s upcoming Razer Invitational Fortnite tournament. The Razer Invitational – Europe kicked off on Dec. 5, and will run for six weeks during which participants have the opportunity to win cash prizes as well as prizes from partners. Pringles will serve as the event’s gold partner.
The deal was developed by Jung von Matt NERD.
In addition to Pringles, Razer has secured partnerships with Intel and Seagate Gaming for the event.
This year, Pringles also signed deals with G2 Esports, gaming facility LVL in Berlin, and the LEC. The company also expanded its existing partnership with global tournament organizer ESL.
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