Panda Global Unveils New Logo and Brand identity
Esports organization Panda Global has revealed a new brand identity and logo designed by New York-based branding and graphic design firm Chermayeff & Geismar & Haviv. This is CGH’s first foray into the esports industry. Along with the new branding, the company has launched an ecommerce website complete with new merchandise and updated uniforms for its esports athletes produced by Panda’s apparel partner Meta Threads.
Since its formation in 2015, Panda has carved out a unique niche by developing a close relationship with the fighting game community and other 1v1 esports titles. The organization fields players across a multitude of games, maintains a YouTube channel with 75K subscribers, and regularly runs its own tournaments and special events to support grassroots esports communities.
To compliment its new logo and brand identity, the company has adopted a new hashtag – #HoldForward. “Panda has always coveted innovation, progress, and growth as key to our business strategy in esports,” Panda Global CEO Alan Bunney told The Esports Observer. “Our vision and strategy haven’t changed, they’ve just been sharpened to a cutting edge. Our new Hold Forward message echoes who we are both internally and externally, and what people can expect from us for years to come.”
The new branding has also been rolled out across Panda’s offshoot companies PGstats, PGhardware, and the newly launched PGhealth.
In its announcement video, Panda also revealed three new members for its content and competitive roster – Super Mario 64 speedrunning world record holder Ryan “Simply” Reeves, Australian YouTuber Zack “LittleZ” Treharne, and streamer and speedrunner Tanner “SmallAnt1” Ant (who currently holds the world record speedrun time for sharpening 10 pencils). These signings represent a significant expansion of Panda’s talent variety, moving away from a pure focus on signing top level competitors and commentators.
Alongside its brand refresh, Panda also announced a partnership with BenQ ZOWIE, which will serve as the organization’s exclusive monitor sponsor for 2021.
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