Head & Shoulders Taps Twitch Stars Including Bugha to Promote New Product Line

The new Head & Shoulders styling collection for men includes molding clay, texturizing putty, styling cream, shaping pomade, and styling gel.

In the last leg of the promotional campaign, the company will utilize established and emerging content creators in co-livestreams, one-on-one chats, and videos featuring hair care tips using the product during February. Streamers taking part in the campaign include Brennon “GoldGlove” O’Neil, VernNotice (real name unknown), Anthony Kongphan, Bigity (real name unknown), Gyranite (real name unknown,  Justin Nick, SuperDavex2 (real name unknown), and J0hnJ0hn (real name unknown).

This partnership is not first for the anti-dandruff hair care brand in gaming; in September of 2018 it named Vitrus.pro’s Roman “RAMZES666” Kushnarev, a professional Dota 2 player, as a “brand ambassador.”

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